Search Engine Optimization
Whether it is implementing an SEO strategy using HubSpot's platform tools or developing a full SEO plan for a non HubSpot customer, BrightHub brings deep expertise in executing effective SEO programs that deliver measurable results for clients.
BrightHub develops high-impact SEO strategies that provide lasting growth and value and takes an integrated approach to organic and paid search to maximize visibility and traffic.
SEO Steps
Keyword Research
Content Optimization
Reputation Management
Local
SEO
Structured Data
BrightHub
SEO
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Step 1
Your Market in Context
In the first step BrightHub will look at your customers with you and determine the SEO use cases. Do your customers search for your product or service? What stage of the purchasing journey are they in? Are they looking for information or are they looking to purchase?
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Step 2
Audit Current SEO
What is your current SEO status? What are your current ranks? What are "low hanging fruit"? What will be a heavy lift? What resources can your organization put toward SEO?
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Step 3
SEO Strategy
Once you know where you are, BrightHub can build you a road to where you want to be. BrightHub will develop a tailored SEO strategy that aligns with your business goals.
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Step 4
Your SEO Plan Done For You
We will take you through a step-by-step process, from keyword research and content optimization to technical SEO and link building. Along the way, we will provide you with regular reports and insights to track your progress and ensure that your SEO strategy is delivering results.
FAQ
- Keyword Research - We'll conduct in-depth keyword research to identify the best terms to target to reach your audience.
- Site Audit - We'll perform a technical audit to fix any issues hurting your SEO and optimize on-page elements.
- Content Strategy - Our team will develop a content plan to create blog posts, visual assets and videos optimized for your focus keywords.
- Link Building - We will build high-quality backlinks from relevant sites through outreach, guest posting and earned media.
- Local SEO - For businesses with a physical location, we optimize for local rankings by enhancing your Google My Business listing and building local citations.
- Technical Optimization - We'll improve site speed, security, URL structure, internal linking and more to boost SEO performance.
- Rank Tracking - We'll monitor your keyword rankings weekly and provide reports on progress.
- Ongoing Optimization - Our team will continuously refine your SEO strategy based on the latest search engine algorithm updates.
- Performance Reporting - We'll evaluate traffic, leads and ROI generated to demonstrate the business impact of our SEO work.
With our proven SEO expertise and analytics-driven approach, BrightHub will help you gain visibility, traffic and new business from organic search. We become a true extension of your marketing team.
It typically takes 3-6 months to begin seeing significant movement in rankings and organic traffic from SEO efforts. Ongoing work is required.
If you serve a specific geographic region, incorporate relevant local keywords and optimization best practices. National and local SEO can complement each other.
Yes, you can use HubSpot's SEO tools without using other HubSpot products. However, you will get more value from HubSpot's SEO tools if you integrate them with other HubSpot marketing tools.
Start with quick pilot projects focused on high-value use cases before scaling. Partner with data teams and AI experts to implement.
Other Services
HubSpot CMS Website
HubSpot Development
HubSpot Training
BrightHub prides itself on understanding the importance of training, use case descriptions, and operating procedures. Your business will feel secure that your investment in HubSpot will meet your long term business goals.